Leading Southeast Asian economy hotel chain and online booking platform ZEN Rooms (www.zenrooms.com) announces a strategic minority investment of USD15M by Yanolja, the leading Seoul-based leisure company with rights to acquire 100% of ZEN Rooms in the future. This is the largest startup investment by a Korean company in Southeast Asia.
ZEN Rooms, founded in 2015 by ex-Foodpanda co-founder Kiren Tanna and Nathan Boublil, operates a disruptive economy hotel chain and online booking platform in 5 major Southeast Asian countries, including: Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Within only 3 years, ZEN Rooms’ business has grown exponentially to over 1,000 economy hotel franchisees and over 7,000 room inventory and established itself as the top-rated affordable franchise in the region, with average Customer Review scores of 7.9 on public OTA and review sites.
ZEN Rooms was founded to disrupt the value-for-money of the Southeast Asian hotel market, helping hotel franchisees be more efficient, competitive, safe & reliable by strengthening their quality standards, resulting in improved customer satisfaction for budget travelers. ZEN Rooms is vertically integrated, combining room booking, branding, sales and management with a self-developed online/mobile platform – which distinguishes ZEN Rooms from other hotel franchises. ZEN Rooms now plans to use the capital to expand its inventory base in current and new markets and continue to invest in technology to keep improving the sector’s efficiency.